Tuesday, 17 September 2019
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Overview

Marketing & Advertising

Effective marketing and advertising is an essential tool in the success of any consumer facing business. The Addisons Marketing and Advertising team work with cutting edge clients to bring cutting edge concepts to market quickly, to challenge competitor antics aggressively and to defend regulatory investigations effectively.

 


The marketing and advertising world needs to be nimble, creative and clever to win the battle for the consumer's pocket. The Addisons Marketing and Advertising team works fast, is passionate about the brands it represents and knows how to balance creativity against risk.
 

That is why we're trusted to represent such iconic brands as:

 

  • A2 Dairy Products
  • Bega Cheese
  • Betchoice
  • Coca-Cola Australia
  • Colgate-Palmolive
  • Hill's Pet Nutrition
  • SC Johnson
  • SunRice
  • TriVita

 

The services provided by the team include:
 

  • pre-clearance of advertising and labelling
  • social media policies and advice
  • design advice and terms and conditions for trade promotions
  • sponsorship and endorsement arrangements
  • competition and regulatory challenges
  • Advertising Standards Board claims
  • Privacy Act and SPAM Act advice
See our Lawyers
Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
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