Tuesday, 12 November 2019
Follow us


Intellectual Property & Media

Your competitive advantage in business begins with your intellectual property, it is your point of leverage for creating and maintaining an edge over your competition. As you develop and create new ideas, you will need to ensure that you maintain the advantage that you seek in your market.



Intellectual property law and the law governing the media are rapidly evolving while becoming increasingly complex. The Addisons team can help you to protect your intellectual property from the registration stage, through to commercialisation and, if necessary, enforcement, with an integrated approach incorporating both legal and technical elements of advice. Our work involves the full spectrum of intellectual property advice including trade marks, designs, copyright and patents.

Our media specialists invest significant time every day, staying abreast of those stories on which we may be asked to advise. This advice includes contractual and strategic issues, including pre-publication clearances, post publication complaints, brand development and protection, advertising contracts, sponsorship and talent agreements, digital media and regulatory issues. We adopt a clear position with our media clients that we do not tell them what they may publish, rather we seek to manage risk for them so that they may position their publications as they desire.

The clients that entrust the protection of their intellectual property and reputation to us include global and Australian icon brands who are leaders in their market including:

  • Australian Associated Press

  • Dymocks

  • Las Vegas Sands

  • Mastercard International
  • Nintendo

  • Playboy

  • Seven Media Group

  • Virgin Enterprises Limited

Our services include:

  • anti-counterfeiting and brand protection

  • trade mark searches, registration and litigation

  • trade mark licensing

  • registration and protection of designs

  • copyright advice, licensing and litigation

  • commercialisation agreements

  • confidential information

  • domain name registration and website issues

  • intellectual property audits

  • labelling

  • licensing and sponsorship

  • patent litigation and revocation proceedings

  • passing off and misleading and deceptive conduct breaches


See our Lawyers


“We consider Karen an extension of our in-house team and she has made an invaluable contribution to the growth and strength of the Virgin brand in Australia.”
Virgin Enterprises Limited



Donna Short is ranked in Chambers Global 2017. A client commented to Chambers Global:


“I feel her knowledge around intellectual property is excellent and that she provided exceptional advice in managing our risk.”


Donna practises in trade mark and copyright law, advising clients on disputes and commercialisation  matters.

Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
See More