Sunday, 20 October 2019
Follow us

Laura Hartley

“Find the solution and super-please is my motto. The word "no" is not part of my vocabulary.”

Telephone +61 2 8915 1066
Facsimile +61 2 8916 2066
Email Laura
DOWNLOAD V-CARD

My working philosophy is “entirely solutions-oriented” but I also take a “whole of business approach”. In working with clients, my aim is to find the solution for the client through being informed by their business objectives.
 

I want to be informed by the business aims of the client as well as the client’s risk appetite, because risk varies from client to client and from situation to situation.
 

My clients find that I insist that they allow me to understand their business so that the advice they receive is not theoretical legal advice provided in a vacuum. As a result, I am able to take responsibility for how my advice plays a role in assisting the client and their business challenges and opportunities.


My expertise is in the fields of corporate, commercial and competition law with particular experience in working with clients in the consumer sector. My clients in this area include:

 

  • Coca-Cola Australia

  • Colgate-Palmolive

  • Hill’s Pet Nutrition

  • Sanitarium Health and Wellbeing Company

  • SunRice

 

After being admitted to practice in 1989, I spent 15 years as a partner at DibbsBarker before joining Addisons in 2010.

 

Qualifications

BA (Hons) LLB – University of Sydney


Member, Australasian Compliance Institute
 

Member, Women Lawyers' Association of NSW

 

Company Secretary, Australian Advertising Standards Council

 

Company Secretary, Advertising Standards Bureau

 

Company Secretary, Hill’s Pet Nutrition Pty Limited

 “You’ve got me for life. This was a very professional job. I will always use you whenever I need legal advice”
Mr Ian Elliot
Previously Executive Chairman Promentum
Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
MORE INFORMATION
See More
Latest Knowledge
Australia - Online Gambling: What is a Bet? Decision in Lottoland v ACMA
26 September 2019
Addisons acted for Lottoland in Lottoland’s recent successful application to the Supreme Court of New South Wales in which it sought declarations that various of its products were not “prohibited interactive gambling services” under the Interactive Gambling Act 2001 (Cth) (IGA).
MORE INFORMATION
Employment Law in Australia Overview
05 July 2019
In Australia, employment is primarily regulated by legislation at the Federal level. There are some areas, notably long service leave, which continue to be regulated at the State and Territory level.
MORE INFORMATION
Two big cases involving big name brands, Penfolds and Bega
08 May 2019
When you are strolling the aisles of a supermarket or bottle shop, what makes you instinctively reach for a familiar brand? Why do you choose one company’s product and ignore the other similar-looking products sitting next to them on the shelf? Brand recognition and brand loyalty are central to a product’s profitability.
MORE INFORMATION

The work that I undertake for clients falls mainly within the following categories:
 

  • Corporate and commercial

  • Mergers and acquisitions

  • Competition and Consumer

  • Marketing and Advertising
     

 

Qualifications

BA (Hons) LLB – University of Sydney


Member, Australasian Compliance Institute
 

Member, Women Lawyers' Association of NSW

 

Company Secretary, Australian Advertising Standards Council

 

Company Secretary, Advertising Standards Bureau

 

Company Secretary, Hill’s Pet Nutrition Pty Limited

 “You’ve got me for life. This was a very professional job. I will always use you whenever I need legal advice”
Mr Ian Elliot
Previously Executive Chairman Promentum
Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
MORE INFORMATION
See More
Latest Knowledge
Australia - Online Gambling: What is a Bet? Decision in Lottoland v ACMA
26 September 2019
Addisons acted for Lottoland in Lottoland’s recent successful application to the Supreme Court of New South Wales in which it sought declarations that various of its products were not “prohibited interactive gambling services” under the Interactive Gambling Act 2001 (Cth) (IGA).
MORE INFORMATION
Employment Law in Australia Overview
05 July 2019
In Australia, employment is primarily regulated by legislation at the Federal level. There are some areas, notably long service leave, which continue to be regulated at the State and Territory level.
MORE INFORMATION
Two big cases involving big name brands, Penfolds and Bega
08 May 2019
When you are strolling the aisles of a supermarket or bottle shop, what makes you instinctively reach for a familiar brand? Why do you choose one company’s product and ignore the other similar-looking products sitting next to them on the shelf? Brand recognition and brand loyalty are central to a product’s profitability.
MORE INFORMATION
Ainsworth Game Technology Limited
We advised Ainsworth Game Technology Limited in relation to the company’s April 2012 underwritten placement of shares to raise $44 million. The placement to institutional investors was conducted by way of bookbuild that was more than three times oversubscribed at $1.47 per share. Macquarie Capital was the book runner and underwriter and they were represented by Baker & McKenzie.
View Full Case Study
Bega Cheese
Laura and her team obtained informal clearance under the then Trade Practices Act of the acquisition by Bega Cheese Limited of certain manufacturing assets of Kraft Foods Limited.
View Full Case Study
Coca-Cola Australia
Laura and her team successfully negotiated a Court-enforceable undertaking with the ACCC in relation the client’s "Kerry Armstrong on Motherhood and Mythbusting" print advertising campaign.
View Full Case Study
SunRice
Laura and her team undertook a business wide audit to determine SunRice's compliance with the then Trade Practices Act; designed an appropriate trade practices compliance program including policies, manuals, training and processes to ensure compliance was maintained; and project managed the implementation of the program across this large business.
View Full Case Study
Coca-Cola Australia
We advised Coca-Cola Australia on the design and implementation of its cutting edge online loyalty program to ensure permits would be granted under lotteries laws and that there would be no breach of privacy laws, anti-spam laws or the CCA as a result of the design and implementation of the program.
View Full Case Study
Tel.Pacific Limited
We acted as auditor of Tel.Pacific's compliance with a Court-enforceable undertaking given to the ACCC by Tel.Pacific resulting from previous misleading advertising by this company.
View Full Case Study
Ainsworth Game Technology Limited
Advised the Company on the terms of an option share trust established for employees of the Company in Australia and the US to ensure compliance of the trust with the Corporations Act and ASX Listing Rules as well as relevant laws in the US.
View Full Case Study
 

Qualifications

BA (Hons) LLB – University of Sydney


Member, Australasian Compliance Institute
 

Member, Women Lawyers' Association of NSW

 

Company Secretary, Australian Advertising Standards Council

 

Company Secretary, Advertising Standards Bureau

 

Company Secretary, Hill’s Pet Nutrition Pty Limited

 “You’ve got me for life. This was a very professional job. I will always use you whenever I need legal advice”
Mr Ian Elliot
Previously Executive Chairman Promentum
Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
MORE INFORMATION
See More
Latest Knowledge
Australia - Online Gambling: What is a Bet? Decision in Lottoland v ACMA
26 September 2019
Addisons acted for Lottoland in Lottoland’s recent successful application to the Supreme Court of New South Wales in which it sought declarations that various of its products were not “prohibited interactive gambling services” under the Interactive Gambling Act 2001 (Cth) (IGA).
MORE INFORMATION
Employment Law in Australia Overview
05 July 2019
In Australia, employment is primarily regulated by legislation at the Federal level. There are some areas, notably long service leave, which continue to be regulated at the State and Territory level.
MORE INFORMATION
Two big cases involving big name brands, Penfolds and Bega
08 May 2019
When you are strolling the aisles of a supermarket or bottle shop, what makes you instinctively reach for a familiar brand? Why do you choose one company’s product and ignore the other similar-looking products sitting next to them on the shelf? Brand recognition and brand loyalty are central to a product’s profitability.
MORE INFORMATION
Is the ACCC losing its touch? “Flushable Wipes” and “Biodegradable Plates” cases break down in Federal Court
8/8/2019
Within one week, the ACCC has had two high-profile consumer law cases thrown out of the Federal Court – against Kimberly-Clark and Woolworths, separately.
View Full Focus Paper
ACCC knuckles down on Voltaren Osteo Gel claims
25/7/2019
First, there was Nurofen Specific Pain relief – this time it’s Voltaren gel. Between 2010 and 2018, GSK and Novartis marketed the same standard pain relief gel under two different names: Voltaren Emulgel and Voltaren Osteo Gel. Emulgel was positioned as a standard pain relief product whereas Osteo Gel was highlighted to assist osteoarthritis sufferers. In fact, the formulation of the products was identical. The ACCC argued that this was false, misleading and deceptive marketing which breached the Australian Consumer Law (ACL). So, what did the Federal Court decide this time? And what does this mean for your differential marketing claims?
View Full Focus Paper
Direct Selling Legal Update - June 2019
25/6/2019
Our Legal Update contains papers published recently by Addisons concerning various issues and developments impacting upon the direct selling sector in Australia. Areas covered include new obligations in respect of regulatory and compliance matters, as well as new requirements of which marketing teams should be aware.
View Full Publication
Unilever all in a sweat over new player's 'clinical' efficacy claims
20/5/2019
The Federal Court recently examined whether representations alleged by Unilever to have been made by Beiersdorf about Beiersdorf’s Nivea ‘Stress Protect Clinical Strength’ deodorant were false, misleading or deceptive under the Australian Consumer Law . Whilst Unilever was ultimately unsuccessful, the case provides useful guidance on the use of the term ‘clinical’ as a product descriptor and what sort of scientific substantiation is required to support a ‘clinical’ claim.
View Full Focus Paper
Time to Whet your Whistle
15/5/2019
Sailing through parliament, the impending whistleblower amendments are due to commence on 1 July 2019. But stormy seas abound for public and large proprietary companies, who will be required to amend their existing whistleblower policies to comply with the new legislation.
View Full Focus Paper
Laughing all the way - the ACCC releases its 2018 annual report
12/11/2018
Heading into the Christmas period is always a festive time at the ACCC. Admittedly service-provider drinks are limited due to the ACCC’s gifts & gratuities policy, Christmas lunch is pay-your-own-way as the Government require it, but the one event ACCC staff always look forward to is the release of its annual report. Combined with its friends at the Australian Energy Markets Regulator, on 18 October 2018, the ACCC released the document detailing its activities over the past year.
View Full Focus Paper
Exclusivity Clauses in Distribution Agreements – The New Frontier in terms of Record Fines
1/11/2018
Over August and September 2018, the Federal Court imposed penalties of $11.95 million against a variety of companies, with a director of one of the companies personally ordered to pay $350,000, as a result of illegal exclusivity clauses in the distribution agreements between the companies.
View Full Focus Paper
Penalties looming for unfair small business contracts
23/10/2018
On 14 October 2018, the ACCC’s Deputy Chair, Mick Keogh, again reiterated the ACCC’s view that major changes are required to unfair contract laws for small businesses at the Franchise Council of Australia Law Symposium on Sunday, 14 October 2018. This speech follows similar comments from the ACCC Chair, Rod Sims, at his address to the Council of Small Business Organisations Australia in August of this year.
View Full Focus Paper
Bigger ACL Penalties for Christmas
9/10/2018
Businesses beware. The penalty regime for consumer law in Australia has undergone a serious overhaul – just in time for the countdown to Christmas. From 1 September 2018, the maximum pecuniary penalties the ACCC can seek for each contravention of the Australian Consumer Law (ACL) increased significantly.
View Full Focus Paper
Servcorp gets served by the ACCC
8/8/2018
The ACCC is on a winning streak in the unfair contract terms arena. Following on from its victory last year over JJ Richards, the ACCC has brought successful proceedings in the Federal Court against two entities in the Servcorp Group (Servcorp) under those same unfair contract term provisions in the Australian Consumer Law (ACL).
View Full Focus Paper
Slap on the wrist for Fitbit
25/6/2018
On Friday 1 June, the Australian Competition and Consumer Commission (ACCC) accepted a court enforceable undertaking from Fitbit (Australia) Pty Limited in response to the ACCC’s allegation that Fitbit Australia’s product warranty misrepresented consumer rights for faulty goods under the consumer guarantee regime of the Australian Consumer Law (ACL).
View Full Focus Paper
Harper Reforms - what you need to know
16/11/2017
On 6 November 2017, significant changes to Australia’s competition laws came into effect, introducing some of the key recommendations of the 2015 Harper Competition Policy Review.
View Full Focus Paper
Uber's crash course in the new unfair contracts regime
30/8/2017
Uber is the latest target of the Australian Competition and Consumer Commission’s (ACCC) campaign to enforce compliance with the new unfair contract terms regime to protect small businesses. In a sign of a shift in attitude of the ACCC since the beginning of 2017, the ACCC has moved from taking an educative approach to taking an enforcement approach.
View Full Focus Paper
First Apple, now Thermomix - are you next on the ACCC's hit list?
18/7/2017
This year, the Australian Competition and Consumer Commission (ACCC) has made no secret of the fact it is pursuing big penalties against big players which act in breach of the Australian Consumer Law.
View Full Focus Paper
Advertising Claims Board gives Colgate-Palmolive a reason to smile
17/7/2017
What’s better than winning a claim against one of your competitors for making misleading or deceptive claims in their advertising? Simple – winning it in 3 months for a fraction of the cost of litigation.
View Full Focus Paper
Reckitt Benckiser’s Nurofen nightmare continues: $1.7 million penalty increased to $6 million
23/1/2017
If you find yourself in the ACCC’s sights this year, what should you do?
View Full Focus Paper
ACCC Enforcement of B2SmallB Unfair Terms Law Commences – Drafting Tips to Avoid Breach of the Law
11/11/2016
Long before President-Elect Trump comes to power and with far less fanfare, from 12 November 2016, the ACCC will move from an educative role to an enforcement role in relation to the new unfair contract terms laws applying to small business contracts.
View Full Focus Paper
Reckitt Benckiser’s Nurofen nightmare: A painful ending, or just the beginning?
10/5/2016
In December 2015, Justice Edelman of the Federal Court of Australia found that Reckitt Benckiser (Australia) Pty Ltd (Reckitt Benckiser) had breached the Australian Consumer Law (ACL) by engaging in conduct that was misleading and deceptive and false (Nurofen decision).
View Full Focus Paper
Small business extension to the ACL’s unfair contract terms protections to take effect in November 2016
26/11/2015
On 12 November 2015, the Treasury Legislation Amendment (Small Business and Unfair Contract Terms) Bill 2015 (Bill) was enacted, extending the reach of the current unfair consumer contract terms protections to small business.
View Full Focus Paper
Heads of Agreement: Some Handy Tips and Important Considerations
31/3/2015
Heads of agreement are commonly used in a variety of corporate transactions as a precursor to formal binding documentation. The preliminary documents used for this purpose go by many names – letter of intent, term sheet, memorandum of understanding and so on. Regardless of the name that is used, all of these documents share some common legal issues and have potential pitfalls that need to be avoided
View Full Focus Paper
Credence claims remain on the ACCC's watch list - could you be the focus of their attention?
11/2/2015
Credence claims in the food and beverage sector were the subject of keen interest by the ACCC throughout 2014 – and this interest is expected to continue unabated in 2015. ACCC Chairman Rod Sims told a CEDA Conference early in 2014 that misleading credence claims ‘tilt the playing field away from suppliers who are innovating and doing the right thing’. The Federal Court views breaches of the Australian Consumer Law (ACL) very seriously. As at September 2014, 14 cases brought by the ACCC under the ACL have seen penalties awarded in excess of $1 million each.
View Full Focus Paper
Competition Review draft report clears the way for streamlined merger clearances and other exemption processes
20/10/2014
The draft report of the Competition Review Panel, released late last month, is a broad-ranging and ambitious blueprint for reform of Australian competition law and policy.
View Full Focus Paper
ACCC encourages increased reporting of cartel conduct with updated immunity and cooperation policy
12/9/2014
The ACCC has published an updated immunity and cooperation policy which offers businesses and individuals a strong incentive to report their involvement in cartel conduct in order to avoid the consequences of investigation and prosecution.
View Full Focus Paper
Directors and Company Secretaries Face Greater Responsibility in Managing Risk
4/8/2014
Directors and company secretaries are expected to take a more active role in establishing effective risk management practices in their companies under the Third Edition of the ASX Corporate Governance Principles and Recommendations.
View Full Focus Paper
The Complexity behind the Simplicity of the Amended ASX Listing Rules: Tips for Company Secretaries
4/8/2014
As a whole, the latest amendments to the ASX Listing Rules, which took effect on 1 July 2014, have been made with simplicity in mind.
View Full Focus Paper
Direct Selling Legal Update - July 2014
9/7/2014
Welcome to our July 2014 Direct Selling Legal Update. In our Update, we cover some of the developments that have taken place in the last few months.
View Full Publication
Misleading credence claims in the food & beverage industry – ACCC v Coles and other recent ACCC activity
24/6/2014
The Federal Court has found that Coles Supermarkets contravened the Australian Consumer Law in relation to claims made about some of its baked bread products.
View Full Focus Paper
Australian Consumer Law - ACCC releases guidance on country of origin claims
1/5/2014
Businesses now have a useful overview of the issues to be aware of under the Australian Consumer Law (ACL) when making claims about the country or place of origin of a product, with the ACCC’s release of a new guideline in April 2014 Country of origin claims and the Australian Consumer Law.
View Full Focus Paper
Have your say! The Competition Policy Review Panel wants to hear from you
30/4/2014
Do regulatory restrictions adversely impact competition in your industry? Should misuse of market power be analysed by its effect rather than its purpose? Is it effective to have three different merger clearance processes? What is your experience in dealing with the ACCC?
View Full Focus Paper
Direct Selling Legal Update - March 2014
24/3/2014
2014 has got off to a busy start with many local changes of relevance to the direct selling sector. In this update, we consider the following matters and developments.
View Full Publication
Direct Selling Legal Update - Oct 2013
22/10/2013
2013 has seen many interesting developments which impact upon the direct selling sector from a legal and regulatory perspective. In this edition, we highlight and comment upon some of these developments and their implications for the direct selling sector.
View Full Publication
Direct Selling Legal Update - October 2012
12/10/2012
Welcome to the latest edition of Addisons' Direct Selling Legal Update. In this edition, we report on a number of interesting developments which affect those operating in the direct selling space.
View Full Publication
Competition & Consumer Quarterly
17/10/2011
In this edition: * Food Industry Beware - ACCC drawn to misleading and deceptive conduct like a bee to honey * Federal Court decision on search engine marketing: sponsored links may be misleading but advertisers have only themselves to blame * Slimming spray sales representations stopped overseas Knock, knock. Who's there? - ACCC imposes infringement notices and accepts undertaking from a door-to-door sales company in respect of misleading representations made during in-home presentations * ACCC issues surprising statistics about the first six months of the new mandatory reporting requirements under the product safety provisions of the Australian Consumer Law
View Full Publication
Competition Quarterly - August 2011
19/8/2011
In this edition: * A new era in Australian competition regulation: Rod Sims now at the helm of the ACCC. * Are your advertising disclaimers really effective? Optus learns a $5.26 million lesson on the topic. * A Pyrrhic victory or the ACCC testing the boundaries? A$2.7 million penalty but on paper only. * The creeping tale of creeping acquisitions ...
View Full Publication
 

Qualifications

BA (Hons) LLB – University of Sydney


Member, Australasian Compliance Institute
 

Member, Women Lawyers' Association of NSW

 

Company Secretary, Australian Advertising Standards Council

 

Company Secretary, Advertising Standards Bureau

 

Company Secretary, Hill’s Pet Nutrition Pty Limited

 “You’ve got me for life. This was a very professional job. I will always use you whenever I need legal advice”
Mr Ian Elliot
Previously Executive Chairman Promentum
Latest News
Addisons helps Bega win battle over peanut butter packaging
03 May 2019
On 1 May 2019 the Federal Court of Australia confirmed Bega Cheese’s right to continue to use the packaging get-up or trade dress associated with the peanut butter products that it acquired as part of its purchase of the Mondelez Grocery Business in 2017. Importantly, this gives Bega Cheese the right to continue to use the current packaging of its Smooth and Crunchy Peanut Butter products.
MORE INFORMATION
See More
Latest Knowledge
Australia - Online Gambling: What is a Bet? Decision in Lottoland v ACMA
26 September 2019
Addisons acted for Lottoland in Lottoland’s recent successful application to the Supreme Court of New South Wales in which it sought declarations that various of its products were not “prohibited interactive gambling services” under the Interactive Gambling Act 2001 (Cth) (IGA).
MORE INFORMATION
Employment Law in Australia Overview
05 July 2019
In Australia, employment is primarily regulated by legislation at the Federal level. There are some areas, notably long service leave, which continue to be regulated at the State and Territory level.
MORE INFORMATION
Two big cases involving big name brands, Penfolds and Bega
08 May 2019
When you are strolling the aisles of a supermarket or bottle shop, what makes you instinctively reach for a familiar brand? Why do you choose one company’s product and ignore the other similar-looking products sitting next to them on the shelf? Brand recognition and brand loyalty are central to a product’s profitability.
MORE INFORMATION