Tuesday, 21 May 2019
Follow us
Bega Cheese's acquisition from Mondelez
Author/s : David Ferguson
Type : Case Study
 

 

In 2017 we acted for Bega Cheese on its acquisition of the Australia and New Zealand grocery business of Mondelez International, which included the Vegemite brand and the manufacturing facilities in Port Melbourne Victoria at which the business had produced Vegemite and peanut butter for many years. The acquisition of this business added a significant consumer facing dimension to Bega Cheese.   

Back
Latest Knowledge
Unilever all in a sweat over new player's 'clinical' efficacy claims
20 May 2019
The Federal Court recently examined whether representations alleged by Unilever to have been made by Beiersdorf about Beiersdorf’s Nivea ‘Stress Protect Clinical Strength’ deodorant were false, misleading or deceptive under the Australian Consumer Law . Whilst Unilever was ultimately unsuccessful, the case provides useful guidance on the use of the term ‘clinical’ as a product descriptor and what sort of scientific substantiation is required to support a ‘clinical’ claim.
MORE INFORMATION