SMH Article: Katie versus Katy - why it pays to protect your ideas (and your name)
By Jamie Nettleton, Partner
24 September 2009
Australian designer Bettina Liano has trademarked her cross-stitching, while Sass & Bide registered a distinct design for their straight leg jeans.
It's not enough to come up with ideas; these days, even names can be contentious.
Designers are turning to legal action to protect their intellectual property - but it's not an automatic fix. In July, Sydney designer Katie Perry had a firsthand experience when she came up against a claim by pop singer Katy Perry through her US lawyers.
To read the full article by Julianne Dowling, please click on the link below: